Yogaveda
Role:
Brand Identity
Timeline:
2 months
Overview
Yogaveda is a Brazilian brand offering online courses and classes for yoga students. The objective was to craft a strong brand identity that resonates with the "on-the-go" audience, focusing on convenience and accessibility while staying true to the brand’s roots and values. The challenge was balancing a modern, digital-friendly design with the calming, spiritual essence of yoga.
Process
The process began by defining Yogaveda’s brand foundations, using a calming color palette and a modern typeface. A minimalist graphic language was developed and applied consistently across the website, products such as tote bags, and social media platforms. A key challenge was creating a unique visual identity that stood out in a competitive market, while also reflecting the tranquil and mindful essence of yoga.
Results
The result was a distinctive and cohesive brand identity for Yogaveda that captured the essence of yoga through a modern, approachable aesthetic. The design effectively reinforced Yogaveda’s core values of simplicity, accessibility, and balance, fostering a strong connection with the target audience while standing out in the competitive wellness market.
Overview
Yogaveda is a Brazilian brand offering online courses and classes for yoga students. The objective was to craft a strong brand identity that resonates with the "on-the-go" audience, focusing on convenience and accessibility while staying true to the brand’s roots and values. The challenge was balancing a modern, digital-friendly design with the calming, spiritual essence of yoga.
Process
The process began by defining Yogaveda’s brand foundations, using a calming color palette and a modern typeface. A minimalist graphic language was developed and applied consistently across the website, products such as tote bags, and social media platforms. A key challenge was creating a unique visual identity that stood out in a competitive market, while also reflecting the tranquil and mindful essence of yoga.
Results
The result was a distinctive and cohesive brand identity for Yogaveda that captured the essence of yoga through a modern, approachable aesthetic. The design effectively reinforced Yogaveda’s core values of simplicity, accessibility, and balance, fostering a strong connection with the target audience while standing out in the competitive wellness market.
