Macbeth
Role:
Brand Identity
Timeline:
2 Months
Overview
The identity solution for Macbeth targeted a younger audience (18-25) who may not have attended Shakespeare plays before. After being shut down due to COVID, the theatre company aimed to reignite interest with a dynamic visual language across print and digital platforms, including social media and posters. The brand also introduced a streaming service, making the play accessible online, reaching a wider audience.
Process
Research and analysis led to the development of a brand identity with clear core values and a unique selling point (USP). The logo featured a stylised ‘M’ for Macbeth with a play button, aligning with the target audience of digital natives familiar with interactive elements. Visual assets, including posters and an animated logo, were designed for social media and streaming platforms. A key challenge was appealing to both traditional theatre-goers and younger, digitally-savvy audiences, ensuring the brand resonated across both groups while maintaining the essence of Shakespeare's work.
Results
The result was a clean, visually dynamic design that carried the branding consistently across all project elements. The logo, animated visuals, and other assets created a seamless connection with the audience. The branding successfully adapted to the new norm of connecting with the world through online streaming, ensuring accessibility and engagement during the pandemic while maintaining the theatrical experience.
Overview
The identity solution for Macbeth targeted a younger audience (18-25) who may not have attended Shakespeare plays before. After being shut down due to COVID, the theatre company aimed to reignite interest with a dynamic visual language across print and digital platforms, including social media and posters. The brand also introduced a streaming service, making the play accessible online, reaching a wider audience.
Process
Research and analysis led to the development of a brand identity with clear core values and a unique selling point (USP). The logo featured a stylised ‘M’ for Macbeth with a play button, aligning with the target audience of digital natives familiar with interactive elements. Visual assets, including posters and an animated logo, were designed for social media and streaming platforms. A key challenge was appealing to both traditional theatre-goers and younger, digitally-savvy audiences, ensuring the brand resonated across both groups while maintaining the essence of Shakespeare's work.
Results
The result was a clean, visually dynamic design that carried the branding consistently across all project elements. The logo, animated visuals, and other assets created a seamless connection with the audience. The branding successfully adapted to the new norm of connecting with the world through online streaming, ensuring accessibility and engagement during the pandemic while maintaining the theatrical experience.
