Overview

The Roost is a boutique accommodation located in Westport Town, Ireland. They requested a full rebrand, which included a new logo, colour palette, typography, and graphics. A website was also a key deliverable, acting as the primary platform for their accommodation business.

Process

The task was to develop a strong brand identity, beginning with research on colour, typography, and style. The brand was iterated to meet the target audience's needs, with weekly meetings held with the client and senior designers to ensure the best deliverables. A key challenge was aligning the client’s vision with the evolving brand while maintaining consistency and appealing to a diverse audience.

Results

The final deliverables, including the brand guidelines and website, seamlessly blended consistency and flexibility, effectively communicating the brand’s values while appealing to a broad and diverse customer base. The overall design exudes elegance and warmth, presenting an inviting and polished product.